London’s D&AD Festival addresses how ‘Creativity Shapes Culture’

Creativity's cultural influence - and the self-awareness and responsibility that go with it - is the focus of D&AD's 2018 Festival

Mon 16 Apr, 2018

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D&AD Design Festival 2018

D&AD (Design and Art Direction) is a British educational charity, well known in the design and advertising worlds for their prestigious and fairly picky awards ceremony. They also run the D&AD Festival, taking place this year at the Old Truman Brewery in London from the 24-26 April.

The 2018 Festival’s theme is how ‘Creativity Shapes Culture‘ – exploring, amongst other things, how those in the creative industries might make positive change in the world, make culture more inclusive, and take ownership of their social influence. It’s a theme that will feel altogether pretty familiar to regular Sputnik readers, since it’s pretty central to our raison d’ĂȘtre; it also seems like a savvy decision for a year where the political and social influence of marketing and technology are coming under a lot of scrutiny.

Tickets for the renowned festival might stretch your pockets a bit, but the discussions look great. And we’re not above enjoying a moment of vindication.

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